People who’re not too keen on fashion may not know what urban fashion is. Also known as hip hop fashion, it’s a distinctive style of dress originating with African American youth on the scene of Los Angeles, New York City, Chicago, Houston, the San Francisco Bay Area, Philadelphia, Memphis, Detroit, Atlanta, St. Louis, and Virginia among others. Urban fashion puts a different twist on ready to wear and blends high and low effectively. Back in the 90’s, it was reserved for hip-hop and R&B artists who wore streetwear brands.
Tommy Hilfiger, Nike, Jordan, FUBU, Reebok Pro-Keds, Adidas, Eckō Unltd., Mecca USA, Rocawear, and Boss Jeans by IG Design arose to capitalize on the market for urban streetwear. The hip hop fashion trends of the 2000s changed constantly but extra baggy clothes, jerseys, and use of blings continued. Throughout these years many fashion trends from the 1980s and early 1990s became popular again like form fitting jeans for men, door knocker earring, bright colors, and cartoon graphic print hoodies while sports wear, basketball and skateboarding shoes, hoodies, sleeveless shirts, polo shirts, saggy pants, and leather jackets are hip hop fashion through 2011. In 2012, urban fashion changed into modern high streetwear.