One way to allow others to see the work your company has done is to capture important events on video or in photos. Although great photos help to grab the attention of an audience, a video might be a more effective way of building rapport and keeping interest. This is particularly true when you want to showcase your company accomplishments on your website. Here are some reasons videos have more immediacy and more potential for building a following.
Photos give an onlooker a glimpse into what might have happened at an event he or she did not attend, but a video gives you a chance to talk directly to viewers. They feel as if they have a closer, more personable connection with you. When you want to pitch products and services, a video can answer questions you may anticipate and increase the level of interest.
People believe in products and services that are attached to something human. Videos create the feeling of a one-on-one conversation. Those who follow regularly believe what you say. If you want to show your expertise in your field, a video provides the perfect way for you to demonstrate your knowledge to onlookers. Knowledgeable people are trusted and earn clients.
Prompt Quicker Customer Response
Videos that showcase your company’s capabilities and include a call to action are more likely to get the response that leads to a sale. It is human nature to place more confidence in something moves in the moment. Videos do this, and photographs do not.
A promotional video offers much more return for investment than display advertising or click-through advertisements. The video can be posted once and garner countless views or shares across Internet platforms. Even if you plan a targeted campaign with a beginning and end date, a video can still bring residual returns long after the campaign is over. Make sure it has excellent quality and sends a memorable message, and your video can become a long-term asset.
Boosts Company Image
Videos show that you are up to speed on technology. If your competitors do not have comparable videos, you will be cast as a leader. You want to assure potential buyers that you can keep up with the latest trends and changes in your industry.
No matter how hesitant you may be to commit to a video on your site, it may be just the thing you need to drive your company reputation and revenue. The idea is to keep existing and potential customers connect. Video connect and reconnect customers indefinitely.